Grocery supply app BigBasket, which is a part of the Tata group, will enter the short commerce for electronics class with the supply of iPhone 16 on September 20. BigBasket shoppers from Bengaluru, Delhi-NCR and Mumbai can order iPhone 16 with ultra-fast supply at their properties from tomorrow. For the supply of iPhone 16 fashions, the grocery supply app has tied up with one other Tata firm, Croma. Any more, BigBasket will ship cellphones, laptops, PlayStation consoles, microwaves, and extra, inside 10 minutes.
The enlargement to fast supply of electronics goals to reinforce BigBasket’s product choices by introducing a various vary of electronics merchandise. BigBasket leverages its well-established fast supply infrastructure to make sure environment friendly and well timed supply of this stuff to clients.
The corporate’s foray into fast commerce for electronics displays a strategic alignment with present market developments. Rivals similar to Blinkit and Swiggy are additionally broadening their fast supply companies to embody non-grocery merchandise, making a extra aggressive panorama inside the sector. This shift signifies a response to altering client calls for and the growing emphasis on comfort and swift supply companies available in the market.
Hari Menon, cofounder and CEO of BigBasket, mentioned, “We’re thrilled to convey the iPhone 16 to our platform, marking the start of our foray into the electronics area. That is simply the beginning—very quickly, we shall be launching a variety of top-tier electronics, all out there with our lightning-fast supply service.”
BigBasket presently operates two cellular purposes: BigBasket (the first app) and BBdaily (the subscription service). Even inside the primary app, there are distinct sections. One part facilitates 2-3 hour deliveries underneath the service identify “BigBasket Supersaver,” whereas the opposite part focuses on 10-20 minute deliveries labeled as “BBnow”.
BigBasket is present process a shift in its operational construction, aiming to consolidate all its companies right into a single unified app. This transfer will get rid of the prevailing divisions inside the app and is projected to be accomplished inside the upcoming months. This strategic realignment is in step with BigBasket’s overarching initiative to transition away from the segmented strategy of 2-3 hour deliveries in the direction of the swift 10-20 minute supply mannequin, Moneycontrol reported. The corporate is strategically repositioning itself to be a devoted fast commerce entity, aligning with the evolving preferences of shoppers.
The corporate is aiming to attain a gross sales goal of $1.5 billion to $2 billion for the fiscal yr 2024-25. Moreover, they’re planning to reinforce their product vary from 10,000 to 30,000 SKUs and increase their darkish retailer community from 400 to 700.
The enlargement into electronics fast commerce is strategically aligned with the flourishing market in India, the place varied rivals are diversifying their choices past groceries and important gadgets. Blinkit and Swiggy Instamart are presently partaking in discussions with famend attire and footwear producers similar to Arvind Fashions, Fabindia, and Woodland to characteristic their merchandise on their platforms.
