If we scroll again just some weeks — previous to the accusations — Djerf’s popularity was comparatively spotless. She’s been on our Instagram feeds for lower than a decade, and in that point has amassed three million followers (1.5m on TikTok) and a fanbase that hails her as a quasi god in delectably outsized, impartial fits. She parlayed her success into her model, promoting silky slip attire, printed loungewear, and maybe most significantly, her luxurious, “lagom” life-style of not an excessive amount of, not too little. Add to this her aspirational private life, which features a close-knit group of (well-dressed) associates, her adorably-tiny canine Rufus, and boyfriend (and Djerf Avenue co-founder) Rasmus Johansson, to her unmistakable nice-girl vibes, the creator seemingly had the Insta It Woman formulation down pat.
