“We needed to supply distinctive items that deliver vitality and lightweight,” mentioned H&M’s womenswear design lead, Eliana Masgalos, in a press launch. “A way of escape felt very related: We needed to play with a good looking bohemia, rock icons, and competition freedom.”
This vintage-inspired drop is the primary of two, and options “basic rock ‘n’ roll staples” like lace-up shirts, laser-cut mini skirts, studded blazers, and snakeskin equipment. (Whereas they’re all desert-ready, many kinds are additionally versatile and acceptable for different spring actions, like events and cocktail hours.) To additional get you in that competition mindset, H&M tapped Tyla and FKA Twigs — each of whom will likely be acting at Coachella subsequent month — to guide the marketing campaign.
Learn on to buy the dreamy and nostalgic kinds beginning at 10 a.m. EST. And should you haven’t gotten your arms on them already, be sure that to additionally try H&M’s Studio assortment, The White Lotus capsule, and upcoming Magda Butrym collaboration.
