Damson Madder has seemingly struck gold with its strategy, however in at present’s ultra-saturated model panorama, it wouldn’t be potential with no sturdy imaginative and prescient and outlined route. For its U.S. laborious launch, Hill enlisted the assistance of MODEWORLD, the NYC-based PR company recognized for emboldening then-early-stage labels together with Eckhaus Latta, Maryam Nassir Zadeh, Sandy Liang, Collina Strada, and Maisie Willen. (It presently counts Agmes, Bevza, and Marina Moscone as purchasers.) After all, a co-sign from a cool celeb all the time helps too: Whereas there’s no assure that an A-lister will publish a gifted piece, not to mention tag the model, Emma Roberts and Barbie Ferreira just lately did.
