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Revealed Feb 13, 2025 • 3 minute learn
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OTTAWA — A brand new ballot suggests many Canadians are keen to make use of their spending energy to protest U.S. President Donald Trump’s tariff threats and assaults on Canadian sovereignty — however not if it means they need to kick their Netflix and Disney+ addictions.
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A Leger survey that polled 1,590 Canadians between Feb. 7 and Feb. 10, 2025 suggests an amazing majority of Canadians _ 81 per cent — have considerably elevated what number of Canadian-made merchandise they purchase, or will accomplish that quickly.
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However solely 28 per cent of Canadians instructed the pollster they’ve or can be cancelling their subscriptions to U.S. streaming providers, in contrast with 34 per cent who say they won’t be cancelling them.
About one in three folks polled additionally mentioned they’re unwilling to cease making on-line purchases from U.S.-based firms.
As a result of the ballot was carried out on-line, it could possibly’t be assigned a margin of error.
Greater than half of these polled — 56 per cent — instructed Leger they’re able to cancel or keep away from journey to the U.S. and 59 per cent mentioned they’re ditching U.S. alcohol.
Solely 14 per cent of Albertans mentioned they’d minimize off U.S. streaming providers — the bottom proportion recorded for any province. Quebec noticed the biggest proportion of respondents keen to cancel their U.S. streaming subscriptions at 36 per cent.
About one-fifth of Canadians mentioned the query a couple of U.S. streaming subscription didn’t apply to them.
William Huggins, an assistant professor of finance and enterprise economics at McMaster College, mentioned many individuals could also be unwilling to surrender American streaming providers as a result of they don’t see options. He mentioned Canada ought to develop the provision of non-U.S. programming.
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“If there’s a perceived price or we don’t assume that issues are equal, then we don’t prefer it,” Huggins mentioned. “There’s an even bigger burden.”
Virtually two in three respondents over the age of 55 and nearly half of these between 18 and 34 years outdated mentioned they’d keep away from or cancel journey to the U.S.
At 84 per cent, girls have been barely extra prone to say that they have been boosting purchases of Canadian items than males at 78 per cent and folks aged 55 and over have been extra prone to endorse a “purchase Canadian” method at 88 per cent than these between the ages of 18 and 34, at 74 per cent.
The polling business’s skilled physique, the Canadian Analysis Insights Council, says on-line surveys can’t be assigned a margin of error as a result of they don’t randomly pattern the inhabitants.
Liberal and Bloc Quebecois respondents appeared to extra obsessed with cancelling streaming providers than NDP or Conservative supporters, with 43 per cent of Bloc voters and 40 per cent of Liberals keen to finish them, in contrast with 23 per cent of NDP backers and 22 per cent of Conservatives.
On purchasing Canadian, about 9 in 10 individuals who backed the Bloc, the Liberals or the NDP mentioned they’d improve their consumption of Canadian merchandise, in comparison with about three in 4 Conservatives.
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Andrew Enns, Leger’s govt vice-president for Central Canada, mentioned Canadian firms ought to make it as simple as potential for customers to determine their merchandise within the market.
Some firms, reminiscent of restaurant chain Boston Pizza, have already up to date their web sites and issued social media posts to remind customers of their Canadian background.
The Leger survey additionally discovered that anxiousness in regards to the financial system was influencing folks to place off huge purchases. Greater than half of respondents mentioned that they had postpone main family purchases on account of the present financial uncertainty. That rose to nearly two-thirds of these between 18 and 34 years outdated.
This report by The Canadian Press was first printed Feb. 13, 2025.
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