Luminate is the watcher of all music consumption in Canada and the U.S. and has simply issued its year-end report for Canada after sorting via its 500 verified sources and analyzing greater than 20 trillion (sure, trillion) knowledge factors.
On common, 99,000 new songs are uploaded to streaming music platforms every single day (down from a mean of 103,500 in 2023), which works out to roughly a million monthly. The present universe of obtainable digital songs (and all streamers share the identical catalogue) is 202 million, a rise of 18 million (about 10 per cent) from final 12 months. Of that quantity simply 8.2 per cent have been supplied by main labels, that means that 92 per cent got here from indie musicians.
Take into consideration that for a second. Greater than 200 million songs out there to anybody with an web connection free of charge — or at the very least one thing near it. Within the outdated days of mega report shops, you’d be fortunate to seek out 100,000 titles in inventory. For anybody complaining {that a} streaming subscription prices an excessive amount of and isn’t good worth, give your head a shake.
Diving deeper, although, we begin to see some obvious points. Practically half of these 202 million songs (93.2 million) obtained 10 performs or fewer. Roughly 175.5 million (87 per cent of the whole songs within the library) have been performed 1,000 occasions or fewer. That is attention-grabbing as a result of Spotify, the largest streamer, refuses to pay out any royalties for any music that will get fewer than a thousand performs. Granted, a thousand performs isn’t price a lot — the worldwide common means that this may lead to US$2.38 — however these crumbs add up when unfold over 175.5 million. How a lot is Spotify saving by ignoring the artists on the backside?
What number of songs acquired zero performs? We don’t know, however credible estimates put that quantity at 50 million, or 1 / 4 of the whole. (For enjoyable, signal on to a website known as Forgotify and also you’ll get a stream of songs by no means earlier than heard by anybody.)
One other factor to contemplate: What number of of these 202 million songs are AI creations? Spotify is at the moment being slammed for providing “ghost artists,” cheaply made music that’s squeezing out correct musicians. For those who’ve ever used Spotify for some background chill music, likelihood is you’ve unwittingly been uncovered to this type of music. How a lot does Spotify pay out to the individuals creating this materials? It’s all work-for-hire piecework. Somebody is contracted to create X songs in a sure fashion and is paid a price. After that, Spotify doesn’t pay out something for this ghost music — all within the title of saving cash.
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Again to the numbers. In 2024, streaming numbers shook out like this:
- 100,000 to 1 million streams: 2.1 million songs
- a million to 10 million: 427,700
- 10 million to 100 million: 60,000
- 100 million to 1 billion: 4,800
- one billion-plus: 33
Canadians streamed 145.1 billion songs in 2024, up 9.5 per cent from a 12 months earlier. We purchased extra vinyl, CDs and cassettes than in 2023 (4.8 per cent extra) however once we mix bodily and digital album gross sales, all the things was down about one per cent, indicating that we’re not shopping for digital music, we’re simply streaming it. We’re additionally extra involved in streaming catalogue songs (i.e. tracks greater than two years outdated) than one thing present, with a ratio of 74 per cent outdated to 26 per cent new.
The report solely broke down listening through streaming by style for the U.S., which I’ve a sense is completely different from how we eat issues in Canada. Nonetheless, right here’s how listening by style in America shakes out:
- R&B/Hip-hop: 320 billion-ish streams. Nonetheless, this style’s total share is down 2.3 factors from 2023.
- Rock: 230 billion-ish streams. Many of the listening was to “deep catalogue” songs (i.e. greater than 5 years outdated). Solely about 12 per cent of listening was to present rock tracks.
- Pop: 175 billion-ish streams.
- Latin: 110 billion-ish streams.
- Dance/Digital: 50 billion-ish streams.
Pop had a giant 12 months when it got here to progress, shifting previous rock (No. 2) and Latin (No. 3), largely due to successes by Taylor Swift (12.8 billion streams on her personal), Billie Eilish and Sabrina Carpenter. No rock act made the highest 10 when it got here to the preferred streaming artists. The largest rock acts have been Noah Kahan, Hozier, Linkin Park, The Beatles and Fleetwood Mac.
When it got here to listening to overseas music, Canadians went to the U.S. first, adopted by the U.Okay. and Australia. The U.S. imported its music from Canada, Australia and New Zealand, a stat that should concern music people within the U.Okay. As a facet word, Canadian music was the third-most standard import in Australia.
Probably the most prolific songwriters on this planet in 2024 have been Taylor Swift (30 songs within the international prime 1,000 streaming songs), Max Martin (22) and The Weeknd (18). Canada completed third behind the U.S. and the U.Okay. when it come to prime songwriters globally.
There’s been loads of discuss of serving superfans during the last 12 months. These are an artist’s most fanatical supporters. In 2024, the typical superfan spent US$113 a month on dwell music occasions, 66 per cent greater than a daily fan. Additionally they spent US$39 on bodily purchases a month, in contrast with the typical music fan spend of US$19.
Let’s end up with just a few odds ‘n’ ends.
- One per cent of all CDs and one per cent of all LPs are bought on the merch desk at a venue.
- 39 per cent of all LPs are bought at indie report shops.
- 29 per cent of all bodily gross sales are executed via indie report shops.
- Hip-hop followers are the probably to buy one thing via an artist’s on-line storefront.
- The highest music documentary was The Best Evening in Pop, the story of the recording of We Are the World, which streamed on Netflix. Individuals spent a complete of 1.27 billion minutes watching that factor. Second was the I Am: Celine Dion on Amazon with 507.1 million.
- Gen Z spent probably the most on festivals whereas millennials have been the largest spenders on concert events.
- Probably the most-streamed songs in 2024 have been Stunning Issues by Benson Boone (2.577 billion), Espresso from Sabrina Carpenter (2.459 billion) and Billie Eilish’s Birds of a Feather (2.301 billion).
- Canada’s prime album by way of mixed gross sales and streams was Tay-Tay’s The Tortured Poets Division adopted by Stick Season from Noah Kahan and Morgan Wallen’s One Factor at a Time.
- The primary music in all of Canada was A Bar Track (Tipsy) by Shaboozey (143.8 million streams).
It’s nonetheless early and there’s extra number-crunching to be executed. When extra knowledge is available in, I promise to share it with you.
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