Mark your calendars, trend lovers! On October twenty ninth, Common Normal companions with multidisciplinary artist, activist, and all-around trend visionary Jordan Underwood (they/he) to debut a limited-edition assortment, Jordan x US. This partnership is greater than only a new capsule drop; it’s a celebration of androgynous fashion and self-expression for each physique, sizes 00-40. And in in the present day’s local weather, the place so many manufacturers are quietly scaling again their inclusivity efforts, this collaboration is a daring, refreshing assertion.
For years, Common Normal has been main the cost in size-inclusive trend, and this assortment takes their mission to the following stage. By teaming up with Jordan Underwood—a fats liberation advocate and content material creator recognized for his or her distinctive mix of artwork and activism—Common Normal is doubling down on what they do greatest: creating high-quality, completely tailor-made, and accessible trend that refuses to compromise on match or fashion. And, on this case, they’re providing one thing the plus dimension trend market has desperately wanted: extra selections for everybody, all over the place.
Jordan x US: Not Simply Androgyny, However True Adaptability
The Jordan x US assortment breaks the mildew by providing 5 androgynous wardrobe staples that ship Common Normal’s signature mixture of consolation, high quality, and flexibility. Assume effortlessly cool necessities like a sweatsuit, flannel, denim, and a crop prime—all designed to suit each physique, from dimension 00 to 40. The true kicker? These items are adaptable in a manner that encourages you to play together with your proportions, experiment with totally different kinds, and customise your fashion.
Underwood’s imaginative and prescient is woven into each sew, pushing Common Normal to broaden its already groundbreaking method to sizing. Each bit means that you can dimension up or down, permitting freedom to regulate primarily based in your fashion temper. Whether or not you’re feeling a bit outsized and cozy sooner or later, or smooth and fitted the following, this assortment is able to flex with you.
“We’re all about difficult the business’s outdated requirements, however Jordan’s fearless risk-taking in styling actually opened our eyes to breaking a few of our personal guidelines,” says Common Normal’s Chief Design Officer, Ramon Martin. “When a buyer’s selections are confined to cultural norms, their potential for expression is restricted. This assortment with Jordan affords extra alternative than ever earlier than—and we’re excited to assist folks escape of that mildew.”
In different phrases, it’s not simply trend. It’s an expertise—a canvas for self-expression that celebrates the great thing about all our bodies.
Why This Collaboration Issues Proper Now
Should you’ve been following trend developments (and let’s be actual, you ought to be), you might need seen a troubling sample: whereas manufacturers like to wave the inclusivity flag, many are quietly chopping again on dimension choices and numerous illustration. Common Normal isn’t about that life. They’re right here for the lengthy haul, dedicated to creating trend for all our bodies, not just a few.
By collaborating with Jordan Underwood, a trans, plus dimension artist who’s spent their life altering ill-fitting garments and preventing for a spot in trend, Common Normal is sending a strong message: everybody deserves a seat on the trend desk.
“For thus lengthy, the style business ignored the bulk of people that fall outdoors its stereotypical binaries and wonder requirements,” says Underwood. “I grew up squeezing into garments that weren’t made for me, all within the pursuit of genuine self-expression. I’m past excited to companion with Common Normal to create a capsule that lastly empowers all folks to buy and specific their individuality.”
And the timing? Impeccable. Because the business struggles to keep up the momentum of inclusivity, Jordan x US looks like a battle cry—a reminder that trend is for everybody, and it’s about time manufacturers cease pretending in any other case.
The Jordan x US capsule will probably be out there at Common Normal’s SoHo showroom, by their US on Tour in-person purchasing experiences, and on-line at UniversalStandard.com.
So, how will you get your arms on this groundbreaking assortment? Beginning October twenty ninth, you’ve got three choices! Costs vary from $59 to $148, making this assortment not solely size-inclusive but in addition financially accessible.
Whether or not you’re looking for a standout flannel to boost your fall wardrobe, or a perfectly-tailored pair of denims that you just’ll really wish to put on, the Jordan x US assortment has one thing for each physique, each fashion, and each vibe.
With Common Normal and Jordan Underwood, the way forward for trend is brighter, bolder, and far more inclusive. Time to buy, experiment, and—most significantly—specific your self.
